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Ronaldo is one of the world's most marketable sportsmen: SportsPro rated him the fifth most marketable athlete in 2012 [350] and eighth most marketable athlete in 2013. [350] [351] Sports market research company Repucom named Ronaldo the most marketable and most recognised football player in the world in May 2014. [352]
Ronaldo presenting his second FIFA Ballon d'Or to fans at the Santiago Bernabéu before a match against Atlético Madrid in January 2015. Over the course of his career, Portuguese footballer Cristiano Ronaldo has received five Ballon d'Or/FIFA Ballon d'Or awards, [a] the most for a European player.
In 2010, the FIFA World Player of the Year award combined with the Ballon d'Or to create the FIFA Ballon d'Or in a six-year partnership. [3] FIFA presided over the FIFA Ballon d'Or after agreeing to pay £13million for the merge of the two major player awards with France Football.
On 11 March, Ronaldo became the first football player to achieve 800 career wins following a match against Al-Ain in the second leg of the AFC Champions League quarter-finals. [344] Four days later, Ronaldo scored his 50th goal for Al-Nassr, netting a penalty in a narrow 1–0 win over rivals Al-Ahli. [345]
[3] [4] Ronaldo and Zinedine Zidane each won the award three times, while Ronaldo and Ronaldinho were the only players to win in successive years. From 2010 to 2015, the equivalent men's award was the FIFA Ballon d'Or, following a merging of the FIFA World Player of the Year and the France Football Ballon d'Or awards.
Franz Beckenbauer, elected Best European Player for the 1956–1990 period On 24 April 1990, before the 1990 FIFA World Cup , IFFHS gave out an award for the best European player taking into consideration players who were voted in the shortlist of the France Football 's Ballon d'Or from 1956 until 1989.
The Best FIFA Football Awards is a football award presented annually by the sport's governing body, FIFA. [1] The first awarding ceremony was held on 9 January 2017 in Zürich, Switzerland. [2] The award is aimed at reviving the FIFA World Player Gala. [3] This award being given to the players with best performance in the calendar year.
The 23–player women's shortlist was announced on 14 December 2021. [20] The players chosen were Christiane Endler as goalkeeper, Millie Bright, Lucy Bronze, Magdalena Eriksson and Wendie Renard as defenders, Estefanía Banini, Barbara Bonansea and Carli Lloyd as midfielders, and Marta, Vivianne Miedema and Alex Morgan as forwards. [21]