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DieHard is an American brand of automotive battery and parts owned by Advance Auto Parts and sold exclusively at Advance, Carquest and Sears stores. Advance bought the DieHard brand from Sears in December 2019. [1] The brand dates to 1967, having been developed by Globe-Union Battery for Sears.
On December 23, 2019, Advance Auto Parts announced its purchase of the DieHard battery brand from Sears in a $200 million, all-cash deal. [24] To promote the acquisition and availability of the brand at Advance and Carquest, the company hired Die Hard actor Bruce Willis to be part of a promotional film that was released during the 2020 holiday ...
In December 2019, Transformco sold the DieHard brand to Advance Auto Parts for $200 million. [29] Under this agreement, Sears and Kmart can continue to sell DieHard branded batteries through their stores while Advance Auto Parts has exclusive rights to the DieHard brand in the automotive and vehicular supplies and service industries. [30]
Changes are afoot at Sears that have some people wondering if the 117-year-old retailer might just put itself out of business. For the first time, consumers can buy Craftsman tools and Die Hard ...
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Electric Storage Battery Company advertisement for Exide batteries in the journal Horseless Age, 1918. Exide's predecessor corporation was the Electric Storage Battery Company, founded by William Warren Gibbs in 1888. Gibbs purchased the ideas and patents of inventor Clement Payen to make the storage battery a commercial product.
Interstate Battery System of America, Inc., a.k.a. Interstate Batteries, is a US privately owned battery marketing and distribution company. It markets automotive batteries manufactured by Brookfield Business Partners , Exide Technologies , and others through independent distributors.
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