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  2. Consumer behaviour - Wikipedia

    en.wikipedia.org/wiki/Consumer_behaviour

    Consumer behaviour is the study of individuals, groups, or organisations and all activities associated with the purchase, use and disposal of goods and services.It encompasses how the consumer's emotions, attitudes, and preferences affect buying behaviour.

  3. Buyer decision process - Wikipedia

    en.wikipedia.org/wiki/Buyer_decision_process

    As part of consumer behavior, the buying decision process is the decision-making process used by consumers regarding the market transactions before, during, and after the purchase of a good or service. It can be seen as a particular form of a cost–benefit analysis in the presence of multiple alternatives. [1] [2]

  4. Target market - Wikipedia

    en.wikipedia.org/wiki/Target_market

    Before a business can develop a positioning strategy, it must first segment the market and identify the target (or targets) for the positioning strategy. This allows the business to tailor its marketing activities with the needs, wants, aspirations and expectations of target customers in mind. [4]

  5. Purchase funnel - Wikipedia

    en.wikipedia.org/wiki/Purchase_funnel

    This early model has been modified by marketing consultants and academics to cater to the modern customer and is now referred to in marketing as the "purchase funnel" or "buying funnel". Many different business-to-consumer purchase models exist in marketing today, but it is generally accepted that the modern business-to-business purchase funnel ...

  6. Personal selling - Wikipedia

    en.wikipedia.org/wiki/Personal_selling

    Personal selling can be defined as "the process of person-to-person communication between a salesperson and a prospective customer, in which the former learns about the customer's needs and seeks to satisfy those needs by offering the customer the opportunity to buy something of value, such as a good or service". [1]

  7. Is This Warren Buffett Stock a Smart Buying Opportunity? - AOL

    www.aol.com/warren-buffett-stock-smart-buying...

    Berkshire Hathaway owns dozens of businesses in its public equities portfolio, with well-known names like Apple, Coca-Cola, and Chevron commanding sizable allocations. Is this Warren Buffett stock ...

  8. Impulse purchase - Wikipedia

    en.wikipedia.org/wiki/Impulse_purchase

    The original definition of an "impulse purchase" was a purchase that unplanned by the consumer that came out of the DuPont Consumer Buying Habits Study that occurred from 1948 to 1965. The definition of impulse buying was then updated, referring to the intense urge that a consumer feels when they want to buy an item right then, often causing ...

  9. Could Buying Archer Aviation Stock Today Set You Up for Life?

    www.aol.com/could-buying-archer-aviation-stock...

    If you’re worried you’ve already missed your chance to invest, now is the best time to buy before it’s too late. And the numbers speak for themselves: Amazon: if you invested $1,000 when we ...