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  2. Consumer behaviour - Wikipedia

    en.wikipedia.org/wiki/Consumer_behaviour

    Consumer behaviour is the study of individuals, groups, or organisations and all activities associated with the purchase, use and disposal of goods and services.It encompasses how the consumer's emotions, attitudes, and preferences affect buying behaviour.

  3. Business opportunity - Wikipedia

    en.wikipedia.org/wiki/Business_opportunity

    A business opportunity (or bizopp) involves sale or lease of any product, service, equipment, etc. that will enable the purchaser-licensee to begin a business. The licensor or seller of a business opportunity usually declares that it will secure or assist the buyer in finding a suitable location or provide the product to the purchaser-licensee.

  4. Buyer decision process - Wikipedia

    en.wikipedia.org/wiki/Buyer_decision_process

    As part of consumer behavior, the buying decision process is the decision-making process used by consumers regarding the market transactions before, during, and after the purchase of a good or service. It can be seen as a particular form of a cost–benefit analysis in the presence of multiple alternatives. [1] [2]

  5. Purchase funnel - Wikipedia

    en.wikipedia.org/wiki/Purchase_funnel

    This early model has been modified by marketing consultants and academics to cater to the modern customer and is now referred to in marketing as the "purchase funnel" or "buying funnel". Many different business-to-consumer purchase models exist in marketing today, but it is generally accepted that the modern business-to-business purchase funnel ...

  6. Personal selling - Wikipedia

    en.wikipedia.org/wiki/Personal_selling

    Personal selling can be defined as "the process of person-to-person communication between a salesperson and a prospective customer, in which the former learns about the customer's needs and seeks to satisfy those needs by offering the customer the opportunity to buy something of value, such as a good or service". [1]

  7. Airbnb: Is the Startling Sell-Off a Golden Buying Opportunity?

    www.aol.com/airbnb-startling-selloff-golden...

    Airbnb features a tremendous business model. The platform is efficient, allowing Airbnb to produce remarkable free cash flow. The free cash flow margin over the past 12 months is 41%, which is ...

  8. How to get a loan to buy a business - AOL

    www.aol.com/finance/loan-buy-business-203055159.html

    Bankrate insight. While comparing lenders, consider using a business loan calculator to be sure you find the right repayment terms for your business needs.. The bottom line. Securing a loan to buy ...

  9. Impulse purchase - Wikipedia

    en.wikipedia.org/wiki/Impulse_purchase

    The original definition of an "impulse purchase" was a purchase that unplanned by the consumer that came out of the DuPont Consumer Buying Habits Study that occurred from 1948 to 1965. The definition of impulse buying was then updated, referring to the intense urge that a consumer feels when they want to buy an item right then, often causing ...