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The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, [ 1 ] the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget. [ 2 ]
By 1915, Home Art Masters was offering RTA furniture kits at moderate prices through a mail-order catalog. The buyer received a set of parts that the company stated could be “quickly put together and finished. Everything including instructions, furnished.
IKEA was hit hard by COVID-19 because of lockdowns in various countries, like in the UK and Canada. [44] [45] Because demand had fallen, [46] its annual catalogue ceased publication after 70 years in print. [47] The prices of their products have risen significantly in 2022 because of rising costs and inflation. [48]
The system includes matching fittings, with which furniture sides can be secured to floors, walls, and adjacent cabinets. Other fittings are available for doorbands, drawer guides, clothes racks, floor racks, and other features, and typically mount into one or more of the 5 mm holes otherwise used to support shelf brackets.
IKEA opened first store in India with 37,000 m 2 (400,000 sq ft) in Hyderabad on 9 August 2018. [106] IKEA opened its second store in Navi Mumbai on 18 December 2020, [107] and its third outlet and first smaller format "city-store" in Worli, Mumbai on 9 December 2021. [108] IKEA plans to have 30 stores by 2028.
Creating a mass market for furniture, the distinguished London cabinet maker Thomas Chippendale's The Gentleman and Cabinet Maker's Director (1754) is regarded as the "first comprehensive trade catalogue of its kind". [53]
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