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2. Conversion rate optimization - Wikipedia

   en.wikipedia.org/wiki/Conversion_rate_optimization

   There are several approaches to conversion optimization with two main schools of thought prevailing in the last few years. One school is more focused on testing to discover the best way to increase website, campaign, or landing page conversion rates. The other school is focused on the pretesting stage of the optimization process. [8]

3. Conversion marketing - Wikipedia

   en.wikipedia.org/wiki/Conversion_marketing

   The process of improving the conversion rate is called conversion rate optimization. However, different sites may consider a "conversion" to be a result other than a sale. [3] Say a customer were to abandon an online shopping cart. The company could market a special offer, like free shipping, to convert the visitor into a paying customer.

4. Conversion path - Wikipedia

   en.wikipedia.org/wiki/Conversion_path

   A conversion path is a description of the steps taken by a user of a website towards a desired end from the standpoint of the website operator or marketer. The typical conversion path begins with a user arriving at a landing page or a product page and proceeding through a series of page transitions until reaching a final state, either positive (e.g. purchase) or negative (e.g. abandoned session).

5. Landing page - Wikipedia

   en.wikipedia.org/wiki/Landing_page

   Landing pages are often linked to social media, e-mail campaigns, search engine marketing campaigns, high-quality articles or "affiliate account" in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or leads. If the goal is to obtain a lead, the landing page will ...

6. Conversion funnel - Wikipedia

   en.wikipedia.org/wiki/Conversion_funnel

   In e-commerce, the conversion funnel is the journey a consumer takes through an Internet advertising or search system, navigating an e-commerce website, and finally making a purchase. The consumer is seen as being "converted" from a visitor to the site to a buyer.

7. US Supreme Court rejects tobacco firms' appeal over graphic ...

   www.aol.com/news/us-supreme-court-sidesteps...

   U.S. smoking rates have fallen dramatically in the past six decades, from 42.6% of American adults in 1965 to 11.6% in 2022, according to the American Lung Association. But, according to the U.S ...