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  2. Customer satisfaction research - Wikipedia

    en.wikipedia.org/wiki/Customer_satisfaction_research

    Many customer satisfaction studies are intentionally or unintentionally only descriptive in nature because they give a snapshot in time of customer attitudes. If the study instrument is administered to groups of customers periodically, then a descriptive picture of customer satisfaction through time can be developed ("tracking" or cohort study).

  3. Market research - Wikipedia

    en.wikipedia.org/wiki/Market_research

    Market research helps to identify and analyze the needs of the market, the market size and the competition. Its techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data.

  4. Customer insight - Wikipedia

    en.wikipedia.org/wiki/Customer_insight

    A customer insight, or consumer insight (CI), is an interpretation of trends in human behaviors which aims to increase the effectiveness of a product or service for the consumer, as well as increase sales for the financial benefit of those provisioning the product or service. [1] There is an overlap between market research and

  5. Marketing research - Wikipedia

    en.wikipedia.org/wiki/Marketing_research

    Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.

  6. Customer experience - Wikipedia

    en.wikipedia.org/wiki/Customer_experience

    Customer experience ... The official definition of CRM by the Customer Relationship Management Research Center is "a strategy used to learn more about the customers ...

  7. Customer analytics - Wikipedia

    en.wikipedia.org/wiki/Customer_analytics

    Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management. Marketing provides services to satisfy customers.

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