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Initially starting out solely as a United States Yellow Page Business Directory, YellowPagesDirectory.com later added Canadian listings in July 2012 (although these were removed a year later), in addition to Residential White Page listings in March 2013. In June 2019, Yellow Pages Directory, Inc., the parent company of YellowpGoesGoesGreen.org ...
Yellowpages.com is a United States–based web site operated by Thryv that provides listings for local businesses. In 2013, it was re-branded as YP.com or simply "YP". It currently offers a broad range of marketing tools including online presence, local search, display ads and direct marketing.
Thryv Holdings, Inc. is a publicly traded software as a service (SaaS) company, providing customer relationship management and online reputation management software for small businesses. It has headquarters in Dallas, Texas , and operates in 48 states across the United States of America with more than 2,400 employees.
The Local Search Association, known in the industry as the LSA, is the regulating body of the United States' yellow pages industry.. Founded in 1975 as the National Yellow Pages Service Association (NYPSA), and later the Yellow Pages Association (YPA), the LSA is the largest trade organization of a print and digital media industry valued at more than $31 billion worldwide.
Banana Pages eventually became YPI (Yellow Pages on the Internet, Inc) which was sold to InfoSpace.com and became their Yellow Pages offering to cobrands. Among the first to place their listings on the Web was Pacific Bell 's now-defunct “At Hand” online yellow pages that was officially launched on August 30, 1996.
The name and concept of "yellow pages" came about in 1883, when a printer in Cheyenne, Wyoming, working on a regular telephone directory, ran out of white paper so they used yellow paper instead. [3] In 1886, Reuben H. Donnelley created the first official Yellow Pages directory for the city of Chicago. [4] [5]
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As a result, in January 2007, all companies who had been doing business as AT&T Yellow Pages started doing business as AT&T Advertising & Publishing, while the AT&T Yellow Pages name was retained. On February 26, 2007, however, AT&T announced it would adopt BellSouth 's directory branding, the Real Yellow Pages.
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