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A discourse community is a group of people who share a set of discourses, understood as basic values and assumptions, and ways of communicating about those goals. Linguist John Swales defined discourse communities as "groups that have goals or purposes, and use communication to achieve these goals."
Examples of the public service model include BBC in Britain, and the ABC and SBS in Australia. The political function and effect of modes of public communication has traditionally continued with the dichotomy between Hegelian State and civil society. The dominant theory of this mode includes the liberal theory of the free press.
Identity is used "as a tool to frame political claims, promote political ideologies, or stimulate and orient social and political action, usually in a larger context of inequality or injustice and with the aim of asserting group distinctiveness and belonging and gaining power and recognition." [19]
The political commentator Joshua Treviño has postulated that the six degrees of acceptance of public ideas are roughly: [8] unthinkable; radical; acceptable; sensible; popular; policy; The Overton window is an approach to identifying the ideas that define the spectrum of acceptability of governmental policies.
An example of how AI can support civil discourse would be the experiment published in the article "Leveraging AI for democratic discourse: Chat interventions can improve online political conversation at scale" shows how AI can improve online conversation on highly controversial-polarized topics with AI intervention rephrasing messages to tone ...
Political communication has long used political persuasion, which is a key subfield for rhetoric studies. Political figures understand the role of the media in gaining the acceptance of voters. [18] For example, political communication delivered through social media tends to be accompanied by social interaction and public opinion. [19]
Amid publics and counterpublics, prevailing ideology, discourse, and images can create a hierarchy of group members and the rhetoric thereof. The struggle for political and social power within the public sphere between publics gives rise to dominant and weaker internal publics within a public, namely subaltern and bourgeois publics, respectively.
D. J. Mulloy, however, noted that the term "extremist" is often applied to groups outside the political mainstream and the term is dropped once these groups obtain respectability, using the Palestine Liberation Organization as an example. The mainstream frequently ignores the commonality between itself and so-called extremist organizations.