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  2. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    A social media post by an opinion leader can have a much greater impact (via the forwarding of the post or "liking" of the post) than a social media post by a regular user. Influencers may help brands obtain more consumers by promoting their products in an honest and genuine way using personal sales methods, which is why brands think ...

  3. Advertising campaign - Wikipedia

    en.wikipedia.org/wiki/Advertising_campaign

    An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base.

  4. Advertising - Wikipedia

    en.wikipedia.org/wiki/Advertising

    Google AdSense is an example of niche marketing. Google calculates the primary purpose of a website and adjusts ads accordingly; it uses keywords on the page (or even in emails) to find the general ideas of topics disused and places ads that will most likely be clicked on by viewers of the email account or website visitors.

  5. What do teachers really want for the holidays? Hint: It's not ...

    www.aol.com/teachers-really-want-holidays-hint...

    Many U.S. teachers are overwhelmed with hefty workloads, overflowing classes and low salaries. So when the holidays come around, parents often want to thank them for the hard work they take on ...

  6. Promotional mix - Wikipedia

    en.wikipedia.org/wiki/Promotional_mix

    Advertising is the paid presentation and promotion of ideas, goods, or services by an identified sponsor in a mass medium. Examples include print ads, radio, television, billboard, direct mail, brochures and catalogs, signs, in-store displays, posters, mobile apps, motion pictures, web pages, banner ads, and emails.

  7. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  8. LinkedIn - Wikipedia

    en.wikipedia.org/wiki/LinkedIn

    LinkedIn is particularly well-suited for personal branding, which, according to Sandra Long, entails "actively managing one's image and unique value" to position oneself for career opportunities. [126] LinkedIn has evolved from being a mere platform for job searchers into a social network which allows users a chance to create a personal brand ...

  9. Virtual community of practice - Wikipedia

    en.wikipedia.org/wiki/Virtual_community_of_practice

    Companies are using virtual worlds to exchange information and ideas. [28] In addition, virtual worlds are used for technical support and business improvements. Case studies document how virtual worlds provide teamwork and training simulations that otherwise be inaccessible. Examples of virtual worlds include: Second Life; Whyville