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2. Digital display advertising - Wikipedia

   en.wikipedia.org/wiki/Digital_display_advertising

   The birthday of the first banner display on the World Wide Web was on 27 October 1994. It appeared on HotWired, the first commercial web magazine. [14] The COCONET online service had graphical online banner ads starting in 1988 in San Diego, California. The PRODIGY service, launched also in 1988, had banner ads as well.

3. Pay-per-click - Wikipedia

   en.wikipedia.org/wiki/Pay-per-click

   In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC display advertisements, also known as banner ads, are shown on websites with related content that have agreed to show ads and are typically not pay-per-click advertising, but instead, usually charge on a cost per thousand impressions .

4. Web banner - Wikipedia

   en.wikipedia.org/wiki/Web_banner

   HotWired coined the term "banner ad" and was the first company to provide click through rate reports to its customers. The first web banner sold by HotWired was paid for by AT&T Corp. and was put online on October 27, 1994. [9] Another source also credits HotWired and October 1994, but has Coors' "Zima" campaign as the first web banner. [10]

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   You’ll no longer see paid ads, but you’ll continue to see promotions for AOL products and brands. We want to keep you in-the-know of our latest product news and information. Ad-Free AOL Mail ...

6. Cost per mille - Wikipedia

   en.wikipedia.org/wiki/Cost_per_mille

   In online advertising, if a website sells banner ads for a $20 CPM, that means it costs $20 to show the banner on 1000 page views. While the Super Bowl has the highest per-spot ad cost in the United States, it also has the most television viewers annually. Consequently, its CPM may be comparable to a less expensive spot aired during standard ...

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