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  2. Design review - Wikipedia

    en.wikipedia.org/wiki/Design_Review

    A design review is a milestone within a product development process whereby a design is evaluated against its requirements in order to verify the outcomes of previous activities and identify issues before committing to—and, if need be, to re-prioritise—further work. [1] The ultimate design review, if successful, therefore triggers the ...

  3. Product strategy - Wikipedia

    en.wikipedia.org/wiki/Product_strategy

    The product life cycle concept consist of 4 stages: introduction, growth, maturity, obsolescence. [11] It outlines the stages the product was first introduced into the market until it is finally removed from the market. The length of the life cycle, duration of each stage and the shape of the curve vary widely for different products.

  4. Advertising management - Wikipedia

    en.wikipedia.org/wiki/Advertising_management

    A review of the marketing plan can be a relatively simple process, or it can involve a formal review, known as an audit. The review or audit might consider such issues as prior marketing communications activity, an evaluation of what has been effective in the past, whether new market research studies are warranted, an outline of competitive ...

  5. Technical peer review - Wikipedia

    en.wikipedia.org/wiki/Technical_peer_review

    The purpose of a technical peer review is to remove defects as early as possible in the development process. By removing defects at their origin (e.g., requirements and design documents, test plans and procedures, software code, etc.), technical peer reviews prevent defects from propagating through multiple phases and work products and reduce the overall amount of rework necessary on projects.

  6. Phase-gate process - Wikipedia

    en.wikipedia.org/wiki/Phase-gate_process

    A phase-gate process (also referred to as a waterfall process) is a project management technique in which an initiative or project (e.g., new product development, software development, process improvement, business change) is divided into distinct stages or phases, separated by decision points (known as gates).

  7. Project management - Wikipedia

    en.wikipedia.org/wiki/Project_management

    Project management is the process of supervising the work of a team to achieve all project goals within the given constraints. [1] This information is usually described in project documentation, created at the beginning of the development process.

  8. Design review (U.S. government) - Wikipedia

    en.wikipedia.org/wiki/Design_review_(U.S...

    In NASA's engineering design life cycle, design reviews are held for technical and programmatic accountability and to authorize the release of funding to a project. [10] A design review provides an in-depth assessment by an independent team of discipline experts and managers that the design (or concept) is realistic and attainable from a ...

  9. Marketing mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix

    The contemporary marketing mix which has become the dominant framework for marketing management decisions was first published in 1984. [3] In services marketing, an extended marketing mix is used, typically comprising the 7 Ps (product, price, promotion, place, people, process, physical evidence), made up of the original 4 Ps extended by ...