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Sneakers have been an important part of hip hop (primarily Pumas, Nike, and Adidas) and rock 'n roll (Converse, Vans) cultures since the 1970s. Hip hop artists sign million dollar deals with major brands such as Nike, Adidas, or Puma to promote their shoes.
Hip hop group Run-DMC wore regular street clothes on stage instead of traditional pop-standard costuming. The trio continued to wear Superstars on their US concert tour, which in turn increased sales. Responding to an anti-sneaker rap song by Jerrald Deas called "Felon Sneakers", the trio released a song of their own called "My Adidas" in 1986. [4]
Consumers started to collect, trade and resell sneakers in the 1970s, and the sneakerhead subculture came to prominence in New York City during the 1980s. Sneakers such as the Adidas Superstar and Puma Suede were popularized by b-boys and hip-hop artists, [4] and Nike's Air Jordan line revolutionized the industry with its marketing linked to superstar basketball player Michael Jordan.
PARIS — Having conquered the streets, the runways and high-fashion stores, the sneaker has landed at the museum, with an exhibition in Paris tracking the history of the world’s most democratic ...
Lugz is a footwear brand owned by Jack Schwartz Shoes, LLC (JSS). The brand was established in October 1993, and became wildly famous with the African American Community because of Mike Otwell who aimed toward the urban fashion consumer.
FUBU (/ ˈ f uː b uː / ⓘ, FOO-boo) is an American hip hop apparel company. FUBU stands for "For Us, By Us" and was created when the founders were brainstorming for a catchy four-letter word following other big brands such as Nike and Coke. [1] It includes casual wear, sports wear, a suit collection, eyewear, belts, fragrances, and shoes.
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