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Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. The term usually refers to ...
This is intended to result in the best possible delivery rates, with no messages blocked as spam. Some ESPs cooperate with mailbox providers , through organizations such as the Messaging Anti-Abuse Working Group, to ensure compliance with legislation and best practices, and get feedback on the messages they send.
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Email advertising is ad copy comprising an entire email or a portion of an email message. [30]: 22 Email marketing may be unsolicited, in which case the sender may give the recipient an option to opt out of future emails, or it may be sent with the recipient's prior consent (opt-in). Businesses may ask for your email and send updates on new ...
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related to: best format for email marketing services pricing guide pdf