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The company's core business consists of clothing brands United Colors of Benetton [4] and Sisley. [5] Benetton was an iconic brand in the 1980s and 1990s, but has since struggled to regain this position. In 2000, it ranked 75th in Interbrand's ranking of the best global brands; however, by 2002, it had dropped out of the list. [6]
Retrieved from "https://en.wikipedia.org/w/index.php?title=United_Colours_of_Benetton&oldid=1238754925"
Ponzano Veneto is home to the headquarters of United Colors of Benetton, one of the biggest Italian fashion houses and clothing labels in the world. [4] The headquarters of the company is situated in the Villa Minelli, which was bought by the group in 1969 and became the main headquarters of the company in the 1980s. [4]
Colors (stylised as COLORS) was a quarterly print magazine about 'the rest of the world' funded and published by the Italian Benetton clothing company. [1] Founded in 1991 "as a way of communicating the intelligence of the Benetton brand to an extremely sophisticated consumer", [2] it was published worldwide in multiple bilingual editions.
The following other wikis use this file: Usage on af.wikipedia.org Benetton; Usage on ar.wikipedia.org مجموعة بينيتون; Usage on arz.wikipedia.org
[3] [2] Kalman adopted a vernacular style as a way to protest corporate International Style which was the primary design style of the time. [2] Kalman became founding editor-in-chief of the Benetton-sponsored magazine Colors, in 1991. Two years later, Kalman closed M & Co. and moved to Rome, to work exclusively on Colors. [4]
In 2012, Frare told Life that David's father Bill Kirby expressed the family's feelings on the use of the picture by United Colors of Benetton when he told Frare, "Listen, Therese. Benetton didn't use us, or exploit us. We used them. Because of them, your photo was seen all over the world, and that's exactly what David wanted." [8]
In the advertising business, this combination of frightening, gory and/or offensive advertising material is known as "shockvertising" and is often considered to have been pioneered by Benetton, the Italian clothing retailers which created the line United Colors of Benetton, and its advertisements in the late 1980s (see Benetton below). [4]
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