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Benetton is known for its sports sponsorships, and for its "United Colors" advertising campaign. In 1982, Benetton hired Oliviero Toscani as creative director, which led to a change in advertising focus towards raising awareness for various issues worldwide. [14] In 1984, Toscani photographed the first multiracial ad for the brand. [3]
Retrieved from "https://en.wikipedia.org/w/index.php?title=United_Colours_of_Benetton&oldid=1238754925"
The following other wikis use this file: Usage on af.wikipedia.org Benetton; Usage on ar.wikipedia.org مجموعة بينيتون; Usage on arz.wikipedia.org
In the early 1990s, Toscani co-founded the magazine Colors (also owned by Benetton) with American graphic designer Tibor Kalman. With the tagline "a magazine about the rest of the world", Colors built on the multiculturalism prevalent at that time and in Benetton's ad campaigns, while remaining editorially independent from the group.
Colors (stylised as COLORS) was a quarterly print magazine about 'the rest of the world' funded and published by the Italian Benetton clothing company. [1] Founded in 1991 "as a way of communicating the intelligence of the Benetton brand to an extremely sophisticated consumer", [2] it was published worldwide in multiple bilingual editions.
Many of the units were empty until 2004, but in that year several high-end fashion retailers established themselves in the East Street part of the building: L.K.Bennett, United Colors of Benetton, Mango and—in the prominent corner site facing Castle Square—Kurt Geiger.
As part of Walmart's Holiday Deals event, which kicked off yesterday and runs through Sunday, October 13, you can enjoy discounts that rival Amazon's Prime Day, which is also happening now. Quick ...
Benetton may refer to: Benetton Group, an Italian clothing retailer; Benetton family, the family who were responsible for the brand's creation; Benetton Formula, a Formula One constructor which became Renault F1 in 2002; Benetton Rugby, an Italian rugby union club; Pallacanestro Treviso, a basketball club often referred to as Benetton Basket.
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