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  2. Job analysis - Wikipedia

    en.wikipedia.org/wiki/Job_analysis

    After this, the job analyst has completed a form called a job psychograph, which displays the mental requirements of the job. [2] The measure of a sound job analysis is a valid task list. This list contains the functional or duty areas of a position, the related tasks, and the basic training recommendations.

  3. Industry analyst - Wikipedia

    en.wikipedia.org/wiki/Industry_analyst

    The IIAR provides this official definition: [1] An information and communications technology (ICT) industry analyst is a person, working individually or within a firm, whose business model incorporates creating and publishing research about, and advising on how, why and where ICT-related products and services can be procured, deployed and used.

  4. Market research - Wikipedia

    en.wikipedia.org/wiki/Market_research

    Market research is a way that producers and the marketplace study the consumer and gather information about the consumers' needs. There are two major types of market research: primary research, which is sub-divided into quantitative and qualitative research, and secondary research. Factors that can be investigated through market research include:

  5. Marketing research - Wikipedia

    en.wikipedia.org/wiki/Marketing_research

    Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.

  6. Market analysis - Wikipedia

    en.wikipedia.org/wiki/Market_analysis

    The market analysis is also known as a documented investigation of a market that is used to inform a firm's planning activities, particularly around decisions of inventory, purchase, work force expansion/contraction, facility expansion, purchases of capital equipment, promotional activities, and many other aspects of a company.

  7. Master of Marketing Research - Wikipedia

    en.wikipedia.org/wiki/Master_of_Marketing_Research

    The first Master of Marketing Research was developed by the Terry College of Business, University of Georgia in 1979. Marketing faculty, together with leading marketing research professionals, developed a curriculum that "was designed to develop marketing research professionals of the highest caliber and thereby satisfy a critical need of U.S. business."

  8. Market intelligence - Wikipedia

    en.wikipedia.org/wiki/Market_intelligence

    Market intelligence (MI) is gathering and analyzing information relevant to a company's market - trends, competitor and customer (existing, lost and targeted) monitoring. [1] It is a subtype of competitive intelligence (CI), which is data and information gathered by companies that provide continuous insight into market trends such as ...

  9. Magic Quadrant - Wikipedia

    en.wikipedia.org/wiki/Magic_Quadrant

    The Magic Quadrant, and analysts in general, skew the market: according to research, [5] by applying their methodologies to describe a market, they change that marketplace to fit their tools. Another criticism is that open source vendors are not considered sufficiently by analysts like Gartner, as has been published in an online discussion ...

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