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P&G was one of the first mainstream advertisers on Spanish-language TV during the mid-1980s. [83] [84] By the late 1990s, P&G was established as the largest advertiser on Spanish-language media. [85] In 2008, P&G expanded into music sponsorship when it joined Island Def Jam to create Tag Records, named after a body spray that P&G acquired from ...
This original logo was designed by Donald Deskey, an architect and famous industrial designer. The logo was slightly modified for the product's fiftieth anniversary in 1996, and remains in use today. Tide was the first product to be nationally packaged using Day-Glo colors—strikingly eye-catching when first introduced in 1959. [12]
Comet, a long-time P&G brand of cleanser is owned by Prestige Brands; Crisco (vegetable oil and shortening) sold to The J.M. Smucker Company then sold to B&G Foods; Crush/Hires/Sun Drop carbonated soft drinks (sold to Cadbury Schweppes in late 1980s) Dantrium sold to JHP Pharmaceuticals and SpePharm; Dash taken over by Dalli-Werke (dalli group ...
The Bounty brand name and its tag line "the quicker picker-upper!" came about through the acquisition of Charmin in 1957 by Procter & Gamble (P&G), becoming its first consumer-paper products business. Charmin Towels was the successful predecessor to Bounty, which led to P&G's strategic investment in research and development of the innovative ...
Lenor is a brand name of fabric softener and dryer sheets, also produced by P&G, sold in Europe, Russia and Japan. Lenor fabric softener had entered China in 2007 [ 1 ] but was subsequently discontinued. [ 2 ]
Pampers is marketed in various ways, such as print ads and television commercials. Print ads often appear in magazines and other periodicals. Television commercials appear during soap operas co-produced by Procter and Gamble, such as Bold and the Beautiful & Young and the Restless, and during the airing of parenting shows.
Crest is an American brand of toothpaste and other oral hygiene products made by American multinational Procter & Gamble (P&G) and sold worldwide. In many countries in Europe, such as Germany, Bulgaria, Serbia, Ukraine, Belarus, Russia, Poland, Hungary, Latvia, Romania, Estonia and Lithuania, it is sold as Blend-A-Med, the name of an established German toothpaste acquired by P&G in 1987 ...
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