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In 2016, JPMS partnered with YouCam Makeup to create an app that allowed people to virtually experiment with their hair color. [6] As of 2018, JPMS sold more than 80 products. [7] JPMS was the first professional hair care company to publicly oppose animal testing, [8] and remains privately owned and independent.
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A woman with dyed pink hair. Hair coloring, or hair dyeing, is the practice of changing the color of the hair on humans' heads.The main reasons for this are cosmetic: to cover gray or white hair, to alter hair to create a specific look, to change a color to suit preference or to restore the original hair color after it has been discolored by hairdressing processes or sun bleaching.
Consumers complete a questionnaire to select their hair color or consult with an independent colorist via real-time video chat. [5] Based on the results of the questionnaire, or the outcome of the consultation, Color&Co selects a base color, and adjusts the depth and tone of the shade to create a "Colorbox" which is shipped to the consumer. [6]
FaceApp was launched on iOS in January 2017 and on Android in February 2017. [4] [5] There are multiple options to manipulate the photo uploaded such as editor options of adding an impression, make-up, smiles, hair colors, hairstyles, glasses, age or beards.
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