Search results
Results from the WOW.Com Content Network
Common in auto racing, contingency sponsorship is a form of sponsorship whereby race teams place company decals on their vehicles in exchange for awards for winning or meeting certain performance goals. [1] These awards can be monetary, or can include credits for free or discounted equipment. [2] Contingency decals on a NASCAR car
In some instances, the team sponsor may be rotated between the primary and secondary sponsor roles. This usually occurs with auto racing teams that travel over a vast area. A team sponsor may take the primary sponsorship role at a race in an area where they are present, such as a store chain.
He set up appointments for Casner with various advertising agencies looking for sponsorship for the new racing team. They met with success with the agency of Young & Rubicam, whose major client was the Goodyear Tire & Rubber Company. Gamble, who knew Tony Webner, Goodyear's first Manager of Racing, convinced him to support their proposal.
Supercheap Auto Racing was the sponsored identity of several Australian based racing teams from the mid-1990s when automotive parts retail chain Supercheap Auto began sponsoring motor racing teams. The identity has travelled from one racing team to another as the chain transferred its sponsorship.
Hooters dropped its sponsorship of the series the same season, and the series later re-branded itself as the USARacing Pro Cup Series. On August 25, 2011, Series Director and Owner Jack McNelly announced that the series would be operating under the name "Championship Auto Racing Series" (CARS Pro Cup).
In autumn 1984, Carl Haas had successfully negotiated a sponsorship deal with Beatrice Foods for Haas's entry into the Formula One World Championship. At the urging of Beatrice Foods' CEO, Jim Dutt, Haas dropped sponsor Budweiser and took on Beatrice as title sponsor of their Championship Auto Racing Teams (CART) IndyCar team. [3]
Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!
Formula One portal; The Formula One Teams Association (FOTA) was a group of Formula One teams that formed at a meeting in Maranello on 29 July 2008. [1] The organisation was formed to give the teams a united voice in negotiations with the FIA and the Formula One Group regarding the future of Formula One.