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Behavioural design is a sub-category of design, which is concerned with how design can shape, or be used to influence human behaviour. [ 1 ] [ 2 ] All approaches of design for behaviour change acknowledge that artifacts have an important influence on human behaviour and/or behavioural decisions.
The design of tea cups and a teapot suggest their respective functions A door knob shaped to reflect how it is used, an example of perceptible affordance Affordance is one of several design principles used when designing graphical user interfaces. In psychology, affordance is what the environment offers the
In a 'principles' approach to design theory, the De Stijl movement (founded in 1917) promoted a geometrical abstract, "ascetic" form of purism that was limited to functionality. This modernist attitude underpinned the Bauhaus movement (1919 onwards). Principles were drawn up for design that were applicable to all areas of modern aesthetics.
In the 2000s and 2010s there was a significant growth of interest in applying design thinking across a range of diverse applications—for example as a catalyst for gaining competitive advantage within business [35] or for improving education, [36] but doubts around design thinking as a panacea for innovation have been expressed by some critics ...
An example of the Gestalt movement in effect, as it is both a process and result, is a music sequence. People are able to recognise a sequence of perhaps six or seven notes, despite them being transposed into a different tuning or key. [41]
The principles of grouping (or Gestalt laws of grouping) are a set of principles in psychology, first proposed by Gestalt psychologists to account for the observation that humans naturally perceive objects as organized patterns and objects, a principle known as Prägnanz. Gestalt psychologists argued that these principles exist because the mind ...
In Gestalt psychology it is known as identifying a figure from the background. For example, black words on a printed paper are seen as the "figure", and the white sheet as the "background". For example, black words on a printed paper are seen as the "figure", and the white sheet as the "background".
In supporting evidence-based design, some caution is needed to ascertain the robustness of the evidence: the architectural psychology movement eventually drew criticism for its tendency towards ‘architectural determinism’ – a confusion between correlation and causality with the implication that there were mechanistic and causal links between the built environment and human behaviour.