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A unique user is a term in web analytics that refers to data of a Pageview of a unique IP, whose presence is only counted once, regardless of the number of pages they visit. This definition does not count repeat or returning users for a standard period of time ( Active users ), who are traced by placing a cookie on the user's device. [ 1 ]
Web tracking is the practice by which operators of websites and third parties collect, store and share information about visitors' activities on the World Wide Web.Analysis of a user's behaviour may be used to provide content that enables the operator to infer their preferences and may be of interest to various parties, such as advertisers.
Repeat visitor - A visitor that has made at least one previous visit. The period between the last and current visit is called visitor recency and is measured in days. Return visitor - A unique visitor with activity consisting of a visit to a site during a reporting period and where the unique visitor visited the site before the reporting period ...
Web traffic is the data sent and received by visitors to a website.Since the mid-1990s, web traffic has been the largest portion of Internet traffic. [1] Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are popular and if there are any apparent trends, such as one specific page being viewed mostly by people in a particular country.
Google Analytics analysis can identify poorly performing pages with techniques such as funnel visualization, where visitors came from , how long they stayed on the website and their geographical position. It also provides more advanced features, including custom visitor segmentation. [12]
Cloaked pages will show a version of that page to human visitor which is different from the one provided to crawlers—usually implemented via server-side scripts. The server can differentiate between bots, crawlers and human visitors based on various flags, including source IP address or user-agent. Cloaking will simultaneously trick search ...
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On the web, a guestbook is a logging system that allows visitors of a website to leave a public comment. [1] It is possible in some guestbooks for visitors to express their thoughts about the website or its subject. Generally, they do not require the poster to create a user account, as it is an informal method of dropping off a quick message.