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Media hegemony is a perceived process by which certain values and ways of thought promulgated through the mass media become dominant in society.
Hegemony (/ h ɛ ˈ dʒ ɛ m ən i / ⓘ, UK also / h ɪ ˈ ɡ ɛ m ən i /, US also / ˈ h ɛ dʒ ə m oʊ n i /) is the political, economic, and military predominance of one state over other states, either regional or global. [1] [2] [3] In Ancient Greece (ca. 8th BC – AD 6th c.), hegemony denoted the politico-military dominance of the ...
In Marxist philosophy, cultural hegemony is the dominance of a culturally diverse society by the ruling class who shape the culture of that society—the beliefs and explanations, perceptions, values, and mores—so that the worldview of the ruling class becomes the accepted cultural norm. [1]
Hegemonic masculinity has also been employed in studying media representations of men. Because the concept of hegemony helps to make sense of both the diversity and the selectiveness of images in mass media, media researchers have begun mapping the relations between different masculinities. [45]
It comprises five levels of influence on media content from the macro to micro levels: social systems, social institutions, media organizations, routine practices, and individuals. This framework was introduced in their book Mediating the Message: Theories of Influences on Mass Media Content. [1] [2]
The media hegemony in question, he emphasized, "is not a conscious plot or conspiracy, it’s not overtly coercive, and its effects are not total." [ 30 ] Compared to other thinkers on this subject, he studied and analyzed symbols, ideologies, signs, and other representations within cultural studies. [ 31 ]
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Hallin's spheres – Theory of media objectivity; Moral relativism – Philosophical positions about the differences in moral judgments across peoples and cultures; Normalization – Social processes through which ideas and actions come to be seen as normal; Opinion corridor – Theory of legitimate public discourse