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Premier Inn Limited is a British limited service hotel chain and the UK's largest hotel brand, with more than 800 hotels, with over 72,000 rooms. It operates hotels in a variety of locations including city centres, suburbs and airports, competing with the likes of Travelodge and Ibis hotels.
According to Whitbread, it was "benefiting from sales at its Brewers Fayre and Premier Inn chain" in a 2011 economy in which "domestic price pressures [are] near their highest levels in two decades". [citation needed] In January 2011, Brewers Fayre opened its first new-build site in five years, Malt & Myre, at Lomondgate Drive, Dumbarton. [7]
In 2006, Mitchells & Butlers acquired 239 standalone Brewers Fayre and Beefeater sites without a Premier Inn or where planning permissions for Premier Inn could not be obtained from Whitbread. These sites were converted into Harvester, Toby Carvery and other pub/restaurant brands.
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Choice Hotels rebranded Comfort in 2018, which brought its Comfort Inn, Comfort Inn & Suites, and Comfort Suites brands under one umbrella. [44] Some of the Comfort properties that didn't meet Choice's standards for the brand were rebranded under the Quality Inn brand, as Comfort and Quality swapped market positions within Choice's hierarchy.
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