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In early 2008, the original Old Spice scent was repackaged as "Classic Scent", both in the aftershave and cologne versions. The white glass bottles gave way to plastic and the gray stoppers to red. Old Spice Classic shower gel was sold using the slogan "The original. If your grandfather hadn't worn it, you wouldn't exist."
The scent seems to rival the Fever body wash and body spray line of products. Winter 2009 2009 Proximity sub-label: Amber, Bergamot, and Vetiver: Three scents under the Proximity name. Lighter, more sophisticated fragrances targeted at less juvenile men. Sold at a higher price than regular Axe range. Comes in body spray only. [citation needed ...
The campaign was launched to market Old Spice's Red Zone After Hours Body Wash, but was subsequently expanded to include other products, following its success. The campaign targets female viewers, despite the product's intended market being male, as the company determined that women frequently make purchasing decisions for hygiene products even ...
Need a men's body wash that'll make you smell fresh with a great scent? We tested over 75 body washes to find the best soaps to combat body odor.
Check back tomorrow for more!Today's Fantastic Freebie, courtesy of Wal-Mart, is a free sample of Old Spice's Red Zone Swagger body wash. Every day, WalletPop will be bringing you information ...
Advertisement ending screen as appeared on "And So It Begins" Make a Smellmitment [1] is an advertising campaign created by Wieden+Kennedy for Old Spice in the United States. . The campaign is preceded by "The Man Your Man Could Smell Like", which was a television advertising campaign by Wieden+Kennedy for Old Spi
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