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Benetton is known for its sports sponsorships, and for its "United Colors" advertising campaign. In 1982, Benetton hired Oliviero Toscani as creative director, which led to a change in advertising focus towards raising awareness for various issues worldwide. [14] In 1984, Toscani photographed the first multiracial ad for the brand. [3]
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Colors (stylised as COLORS) was a quarterly print magazine about 'the rest of the world' funded and published by the Italian Benetton clothing company. [1] Founded in 1991 "as a way of communicating the intelligence of the Benetton brand to an extremely sophisticated consumer", [2] it was published worldwide in multiple bilingual editions.
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The following other wikis use this file: Usage on af.wikipedia.org Benetton; Usage on ar.wikipedia.org مجموعة بينيتون; Usage on arz.wikipedia.org
Carlo Benetton (26 December 1943 – 10 July 2018) was an Italian billionaire businessman. He was one of the co-founders of Benetton Group, the Italian fashion brand. In May 2015, Forbes estimated the net worth of Carlo Benetton and each of his three siblings at US$2.9 billion. [1] He had four children and was living in Treviso, Italy. [1]
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Gilberto Benetton (19 June 1941 – 22 October 2018) [1] was an Italian billionaire businessman, one of Europe's most influential industrialists. [2] He was a co-founder of Benetton Group, the Italian fashion brand which he started and ran with his three siblings. [2] In October 2018, Forbes estimated the net worth of Gilberto Benetton, and ...