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The SMCR model is usually described as a linear transmission model of communication. [4] [17] Its main focus is to identify the basic parts of communication and to show how their characteristics shape the communicative process. In this regard, Berlo understands his model as "a model of the ingredients of communication". [24]
A common objection is based on the fact that it is a linear transmission model: it conceptualizes communication as a one-way process going from a source to a destination. Against this approach, it is argued that communication is usually more interactive with messages and feedback going back and forth between the participants.
Data communication, including data transmission and data reception, is the transfer of data, transmitted and received over a point-to-point or point-to-multipoint communication channel. Examples of such channels are copper wires , optical fibers , wireless communication using radio spectrum , storage media and computer buses .
Linear transmission model [9] Linear transmission models describe communication as a one-way process. In it, a sender intentionally conveys a message to a receiver. The reception of the message is the endpoint of this process. Since there is no feedback loop, the sender may not know whether the message reached its intended destination.
A simple definition of packet switching is: The routing and transferring of data by means of addressed packets so that a channel is occupied during the transmission of the packet only, and upon completion of the transmission the channel is made available for the transfer of other traffic. [5] [6]
Asynchronous Transfer Mode (ATM) is a telecommunications standard defined by the American National Standards Institute and International Telecommunication Union Telecommunication Standardization Sector (ITU-T, formerly CCITT) for digital transmission of multiple types of traffic.
Models without a feedback loop, like the Shannon–Weaver model and Lasswell's model, are called linear transmission models. They contrast with interaction models, also known as non-linear or circular transmission models. [6] [26] Schramm rejects the idea of a passive audience present in linear models of communication.
This is often referred to as the DIKAR model: Data, Information, Knowledge, Action and Result, [6] it gives a strong clue as to the layers involved in aligning technology and organisational strategies, and it can be seen as a pivotal moment in changing attitudes to information management. The recognition that information management is an ...