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Initially when Singapore Airlines was created, its advertising and branding was handled by the start-up Batey Inc, of Ian Batey. [7] [8] Singapore Girl was coined in 1972 when Pierre Balmain, a French haute couture designer, was hired to construct and update the "Sarong Kebaya" as part of the cabin crew's uniform. Since then, the uniform has ...
Singapore Airlines’ crews are known for their sarong kebaya-inspired uniforms, a traditional outfit worn by women in Indonesia, Singapore and Malaysia. While the blue sarong remains the staple ...
Female flight attendants continued to wear the sarong kebaya uniform, which had been first introduced in 1968. A local start-up advertising company, Batey Ads was given the right to market the airline, eventually selecting the sarong and kebaya-clad air stewardesses as an icon for the airline and calling them Singapore Girls. Its new name ...
In Malaysia, Singapore, and Brunei, it is recognized as one of its ethnic attires especially among Malay and Peranakan communities; [n 3] the complete outfit is known in this region as "sarong kebaya". [6] The styles of sarong kebaya vary from place to place throughout the region.
Dressed in a version of the Sarong Kebaya designed by Pierre Balmain in 1968, [42] the uniform of the Singapore Girl has remained largely unchanged. Stewards previously wore light-blue business jackets and grey trousers.
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Singapore Girls dressed in Singapore Airlines's distinctive sarong kebaya uniforms. The overall presentation of flight attendants' has transformed over the decades. Many early uniforms had a strongly military appearance; hats, jackets, and skirts showed simple straight lines and military details like epaulettes and brass buttons.
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