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The joint Malaysia and Singapore airline were set up to develop and expand an intercontinental network. An earlier traditional version of the "Sarong Kebaya" uniform was first introduced by MSA and worn by the flight attendants since 1968. Subsequently, political acrimony between Singapore and Malaysia led to the split of Malaysia-Singapore ...
Female flight attendants continued to wear the sarong kebaya uniform, which had been first introduced in 1968. A local start-up advertising company, Batey Ads was given the right to market the airline, eventually selecting the sarong and kebaya-clad air stewardesses as an icon for the airline and calling them Singapore Girls. Its new name ...
Singapore Airlines’ crews are known for their sarong kebaya-inspired uniforms, a traditional outfit worn by women in Indonesia, Singapore and Malaysia. While the blue sarong remains the staple ...
The use of sarong kebaya in other Peranakan communities, namely Chetti Melaka, Jawi Pekan and Kristang also shows the influence of the Chinese Peranakans which had started to wear the outfit much earlier in the 1920s and 1930s. Nevertheless, there are some slight differences between the kebaya worn by each community.
Malaysia–Singapore Airlines (abbreviation MSA) was the binational flag carrier of Malaysia and Singapore that operated from 1966 to 1972. The airline originated as Malayan Airways (MAL), established in 1937 to provide air services within British Malaya and the surrounding regions. [2]
Female flight attendants continued to wear the sarong kebaya uniform, which had been first introduced in 1968. A local start-up advertising company, Batey Ads, was given the right to market the airline, eventually selecting the sarong and kebaya-clad air stewardesses as an icon for the airline and calling them Singapore Girls.
Malaysia Airlines introduced the Sarong Kebaya design on 1 March 1986 [122] for female flight attendants. It was designed by the School of Fashion at Mara Institute of Technology (Malay: Institut Teknologi Mara) and later known as Mara University of Technology (Malay: Universiti Teknologi Mara).
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