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Although, initially, a paper document that can be folded into a template, pamphlet, or leaflet, a brochure can also be a set of related unfolded papers put into a pocket folder or packet or can be in digital format. A brochure is a corporate marketing instrument to promote a product or service.
The pamphlet has been widely adopted in commerce, particularly as a format for marketing communications. There are numerous purposes for pamphlets, such as product descriptions or instructions, corporate information, events promotions or tourism guides and they are often used in the same way as leaflets or brochures.
Leaflets being handed out in New York City (1973). A flyer (or flier) is a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place, handed out to individuals or sent through the mail.
A travel itinerary is a schedule of events relating to planned travel, generally including destinations to be visited at specified times and means of transportation to move between those destinations. For example, both the plan of a business trip and the route of a road trip, or the proposed outline of one, are travel itineraries.
Sound and Light show (Son-et-lumiere) - takes place at the Old Fort, Delhi and projects the Fort's history realistically through weekly one-hour shows in Hindi and English covering the history of Delhi over a period of 5000 years. Other activities include boating at nearby lakes and arranging for para-sailing and mountaineering activities in India.
In 1972, Sunil Dutt launched a campaign to promote India as a popular tourist destination. [4] The phrase "Incredible India" was adopted as a slogan by the ministry. Before 2002, the Government of India had regularly formulated policies and prepared pamphlets and brochures for the promotion of tourism, however, it had not supported tourism in a concerted fashion.
A tour guide in the United Kingdom. A tour guide (U.S.) or a tourist guide (European) is a person who provides assistance, and information on cultural, historical and contemporary heritage to people on organized sightseeing and individual clients at educational establishments, religious and historical sites such as; museums, and at various venues of tourist attraction resorts. [1]
A forerunner of the guidebook was the periplus, an itinerary from landmark to landmark of the ports along a coast.A periplus such as the Periplus of the Erythraean Sea was a manuscript document that listed, in order, the ports and coastal landmarks, with approximate intervening distances, that the captain of a vessel could expect to find along a shore.