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Russel Wright American Modern pottery. American Modern was a distinct American design aesthetic formed in the period between 1925 and World War II.American Modern was created by a pioneering group of designers, architects and artists, among them were Norman Bel Geddes, Donald Deskey, Henry Dreyfuss, Paul T. Frankl, William Lescaze, Raymond Loewy, Gilbert Rohde, Eliel Saarinen, Walter Dorwin ...
A popular theme of the era was the peacock design. The peacock was an early Christian symbol of immortality; it was used by James McNeill Whistler to decorate a room in London, by Louis Comfort Tiffany for a celebrated stained glass window, and by Bradley for The Modern Poster, advertising a book of that name by Scribner's publishers. [10]
Streamline Moderne is an international style of Art Deco architecture and design that emerged in the 1930s. Inspired by aerodynamic design, it emphasized curving forms, long horizontal lines, and sometimes nautical elements. In industrial design, it was used in railroad locomotives, telephones, buses, appliances, and other devices to give the ...
Atomic Age furniture design strived for modernity with bright colors, round, organic designs, and a common use of plastics and metals. The spherical and rounded motifs in tables, chairs, lamps, doors, and countless others were derived from the atom, continuing to establish its place as an icon for the technological advancements of the time.
Modern advertising began to take shape with the advent of newspapers and magazines in the 16th and 17th centuries. The very first weekly gazettes appeared in Venice in the early 16th-century. From there, the concept of a weekly publication spread to Italy, Germany and Holland. [ 18 ]
Andy Warhol, Commercial artist, 1975. Commercial art is the art of creative services, referring to art created for commercial purposes, primarily advertising.Commercial art uses a variety of platforms (magazines, websites, apps, television, etc.) for viewers with the intent of promoting the sale and interest of products, services, and ideas. [1]
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Agencies asked him "to supply ideas" as a way to offer their clients an alternative approach to the realism prevalent in American advertising. [1] [7] This was a major change from the way Binder operated his Viennese studio where he met directly with clients and designed their entire brand including trademark, packaging and advertising.
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