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This template sets the __INDEX__ behavior switch, a magic word which instructs search engines to index the page. The only difference between the template and the magic word is that the template may optionally display a message.
Page-dependent magic words will change or show information about the current page, even if the word is from a template, though in most cases, this is the desired effect. If I insert {{exampletemplate}} and it says {{PAGENAME}}, I will see "Magic words for beginners" even though it is from "Template:example template".
Magic words (including parser functions, variables and behavior switches) are features of wiki markup that give instructions to Wikipedia's underlying MediaWiki software. For example, magic words can suppress or position the table of contents, disable indexing by external search engines, and produce output dynamically based on the current page or on user-defined conditional logic.
Articles older than 90 days are automatically indexed. [1] The __NOINDEX__ magic word and the {{}} template do not work on them. Articles younger than 90 days are not indexed, unless they have been patrolled and do not have the __NOINDEX__ magic word or the {{}} template on them (or a template that transcludes the {{}} template, such as the speedy deletion templates).
The content from a template titled Template:foo can be added into a Wikipedia page by editing a page and typing {{foo}} into it. When then viewing the page, {{foo}} is automatically replaced by the content of the page "Template:foo". If the page "Template:foo" is later altered, all the pages with {{foo}} in them will change automatically.
This page provides an index of templates used within Wikipedia, many of which convey messages; they are grouped into topic-specific headings. For information on what templates are, and how the template namespace is intended to be used, see WP:Template namespace. For information on template use and development, see Help:Template.
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Template parameters [Edit template data] This template prefers inline formatting of parameters. Parameter Description Type Status; Magic word: 1: Name of the word as invoked. May have a trailing colon. Example uc: String: required