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  2. Effect of taxes and subsidies on price - Wikipedia

    en.wikipedia.org/wiki/Effect_of_taxes_and...

    Without a tax, the equilibrium price will be at Pe and the equilibrium quantity will be at Qe. After a tax is imposed, the price consumers pay will shift to Pc and the price producers receive will shift to Pp. The consumers' price will be equal to the producers' price plus the cost of the tax.

  3. Total revenue - Wikipedia

    en.wikipedia.org/wiki/Total_revenue

    When price goes up, quantity will go down. Whether the total revenue will grow or drop depends on the original price and quantity and the slope of the demand curve. For example, total revenue will rise due to an increase in quantity if the percentage increase in quantity is larger than the percentage decrease in price.

  4. Total revenue test - Wikipedia

    en.wikipedia.org/wiki/Total_revenue_test

    In economics, the total revenue test is a means for determining whether demand is elastic or inelastic. If an increase in price causes an increase in total revenue, then demand can be said to be inelastic, since the increase in price does not have a large impact on quantity demanded. If an increase in price causes a decrease in total revenue ...

  5. Marginal revenue - Wikipedia

    en.wikipedia.org/wiki/Marginal_revenue

    [1] [3] [8] The marginal revenue (the increase in total revenue) is the price the firm gets on the additional unit sold, less the revenue lost by reducing the price on all other units that were sold prior to the decrease in price. Marginal revenue is the concept of a firm sacrificing the opportunity to sell the current output at a certain price ...

  6. Price point - Wikipedia

    en.wikipedia.org/wiki/Price_point

    The diagram shows price points at the points labeled A, B, and C. When a vendor increases a price beyond a price point (say to a price slightly above price point B), sales volume decreases by an amount more than proportional to the price increase. This decrease in quantity demanded more than offsets the additional revenue from the increased ...

  7. Gross margin - Wikipedia

    en.wikipedia.org/wiki/Gross_margin

    Most people find it easier to work with gross margin because it directly tells you how much of the sales revenue, or price, is profit: If an item costs $100 to produce and is sold for a price of $200, the price includes a 100% markup which represents a 50% gross margin. Gross margin is just the percentage of the selling price that is profit.

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  9. Product sample - Wikipedia

    en.wikipedia.org/wiki/Product_sample

    Free sample of Peter Pan peanut butter, promising it "does not stick to the roof of your mouth" A product sample is a sample of a consumer product that is given to the consumer free of cost so that they may try a product before committing to a purchase. When it comes to marketing non-durable commodities, such as food items, sampling is crucial.

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