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2. Digital marketing - Wikipedia

   en.wikipedia.org/wiki/Digital_marketing

   Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...

3. Landing page - Wikipedia

   en.wikipedia.org/wiki/Landing_page

   For example, a given page may have k choices for the title, m choices for the featured image or graphic and n choices for the company logo. This example yields k×m×n landing page configurations. [citation needed] Significant improvements can be seen through testing different copy text, form layouts, landing page images and background colours.

4. Digital marketing system - Wikipedia

   en.wikipedia.org/wiki/Digital_marketing_system

   A digital marketing system (DMS) publishes to web channels, usually in the form of a stand-alone website. It can manage any part of the web process, including web design, web hosting, domain registering, marketing, content creation and other standard methods of web promotion. The goal of web publication is to give the user a digital 'home' on ...

5. Online advertising - Wikipedia

   en.wikipedia.org/wiki/Online_advertising

   Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. [1]

6. Social media marketing - Wikipedia

   en.wikipedia.org/wiki/Social_media_marketing

   Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

7. E-commerce - Wikipedia

   en.wikipedia.org/wiki/E-commerce

   Marketing to prospective and established customers by e-mail or fax (for example, with newsletters). Engaging in pretail for launching new products and services. Online financial exchanges for currency exchanges or trading purposes. There are five essential categories of E-commerce: [7] Business to Business; Business to Consumer; Business to ...