Search results
Results from the WOW.Com Content Network
In advertising, a hard sell is an advertisement or campaign that uses a more direct, forceful, and overt sales message, as opposed to a soft sell. The term is also used to describe aggressive sales techniques used by company representatives, particularly in the context of doorstep selling.
Due to his aggressive sales techniques, Eddie quickly became known as "Crazy Eddie", but within eighteen months the shop (as well as Eddie and Ronnie) was nearly bankrupt. [4] Eddie bought out Gindi's one-third ownership stake of Sight And Sound, and Sam M. Antar retained his one-third stake but left the day-to-day operations to Eddie.
Download QR code; Print/export Download as PDF; Printable version; In other projects ... but also came under scrutiny for aggressive sales techniques and charging ...
Berkshire’s net stock sales have exceeded $127 billion so far this year, marking the “most aggressive selling behavior in company history,” Motley Fool reported.
Advertising, sales promotions, and personal selling costs are a high percentage of sales. Typically the firm will be structured with each strategic business unit having considerable autonomy. The industry that they operate in tends to be in the introduction or growth stage of its life cycle, with few competitors and evolving technology
Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!
Kotler et al. note that the selling concept "is typically practised with unsought goods". [64] The selling orientation is characterised by: Aggressive selling to push products, often involving door-to-door selling; Accepting every possible sale or booking, regardless of its suitability for the business
His operation was also hit by a long postal strike and the withdrawal of a major backer, forcing the company into liquidation. Bloom was a controversial figure whose aggressive techniques shook up a complacent market but who gave new power to the consumer. His often-repeated motto "it's no sin to make a profit" became the title of his memoirs.