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Laboratory of Comparative Human Cognition (LCHC) [1] is a social science laboratory located at the University of California, San Diego (UCSD) since 1978. Scholars at LCHC pursue research focused on understanding the complex relationship between cognition and culture in individual and social development.
Hutchins aboard an airline flight deck. Edwin Hutchins (born 1948) [1] is a professor and former department head of cognitive science at the University of California, San Diego.
Some of these seem to be self-evident. Others are so overwhelmingly supported by all the empirical facts which fall within the range of ordinary experience and the scientific elaborations of it (including under this heading orthodox psychology) that it hardly enters our heads to question them. Let us call these Basic Limiting Principles." [1]
Hal Pashler is Distinguished Professor of Psychology at University of California, San Diego.An experimental psychologist and cognitive scientist, Pashler is best known for his studies of human attentional limitations (his analysis of the Psychological refractory period effect concluded that the brain has discrete "processing bottlenecks" associated with specific types of cognitive operations).
Michael Cole (born April 13, 1938) [1] is an American psychologist and emeritus distinguished professor at the University of California, San Diego (UCSD), where he held positions in the Department of Psychology, the Department of Communication, and the Human Development Program.
Richard Chatham Atkinson [2] (born March 19, 1929) is an American professor of cognitive science and psychology and an academic administrator. [3] In a career that has ranged beyond traditional disciplines and challenged long-settled views about learning, he has combined theoretical insights with practical applications in American classrooms.
The MaxDiff is a long-established theory in mathematical psychology with very specific assumptions about how people make choices: [1] it assumes that respondents evaluate all possible pairs of items within the displayed set and choose the pair that reflects the maximum difference in preference or importance.
Elizabeth Ann Bates (July 26, 1947 – December 13, 2003) was a professor of cognitive science at the University of California, San Diego.She was an internationally renowned expert and leading researcher in child language acquisition, psycholinguistics, aphasia, and the neurological bases of language, and she authored 10 books and over 200 peer-reviewed articles and book chapters on these ...