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Ready-to-wear brand BCBG Max Azria is partnering with luxury lingerie business Cosabella for an assortment of lingerie, innerwear and sleepwear. To celebrate the launch, actress Ireland Baldwin ...
Max Azria (January 1, 1949 – May 6, 2019) was a French-American fashion designer who founded the contemporary women's clothing brand BCBG MAX AZRIA. He was also the designer, chairman, and CEO of the BCBG Max Azria Group, [ 1 ] a global fashion house which encompassed over 20 brands. [ 2 ]
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Azria joined BCBG Max Azria Group in 1991 after a mutual friend referred her to the company's founder, and her future husband, Max Azria. [5] As chief creative officer, Azria led the company's design team and oversaw marketing and merchandising for the group's more than 20 labels, which included the core brand BCBG Max Azria and the high fashion labels BCBG Max Azria Runway, Hervé Léger and ...
As with those groups, the BCBG subculture drew mainstream attention during the 1980s. Thierry Mantoux published a handbook for BCBG style (BCBG – Le guide du bon chic bon genre) in 1985. It was a French equivalent to The Official Preppy Handbook and The Sloane Ranger Handbook, both published earlier in the decade.
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