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Morris founded Bass Pro Shops in 1972 when he began selling fishing equipment in the back of one of his father's Brown Derby liquor stores in Springfield. [6] [7] According to Forbes, Morris has a net worth of $8.3 billion. [2] Morris is also the founder of the White River Marine Group. [2]
Bass Pro Shops owns White River Marine Group which manufactures and distributes boats under the brand names Ranger, Nitro, Triton, Tahoe, Tracker, Sun Tracker, Regency, Mako, and Ascend. [ 47 ] On May 20, 2021, the White River Marine Group purchased Hatteras Yachts, a company that specializes in yachts and speedboats.
Cabela's Legendary Adventures sponsored Richard Childress Racing driver Daniel Hemric during the 2019 Monster Energy NASCAR Cup Series in partnership with Bass Pro Shops. [33] [34] Cabela's previously had a deck lid space on Martin Truex Jr.'s Bass Pro Shops car, now a logo on his race suit. They co-sponsor the No. 31 car driven by Ryan Newman.
The new owners were listed as Down By the Falls LLC, a corporation created in Delaware but with a Springfield, Missouri, street address. [101] By August 2020 the new owner had been revealed as Johnny Morris, founder of Bass Pro Shops. He expressed his desire to take time and restore the park, though did not reveal specific plans saying only ...
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