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Psychologists use many research methods, and categorical distinctions of these methods have emerged. Methods can be categorized by the kind of data they produce: qualitative or quantitative—and both these are used for pure or applied research. Psychology tends to be eclectic, applying knowledge from other fields
A wide range of research methods are used in psychology. These methods vary by the sources from which information is obtained, how that information is sampled, and the types of instruments that are used in data collection. Methods also vary by whether they collect qualitative data, quantitative data or both.
Qualitative research is a type of research that aims to gather and analyse non-numerical (descriptive) data in order to gain an understanding of individuals' social reality, including understanding their attitudes, beliefs, and motivation.
17) identify some commonly occurring features of qualitative research in Psychology: [3] A tendency to use relatively unstructured data (…); An approach to theory that involves generating theories that are localised and context specific, rather than testing large-scale theories that seek to explain psychological process in all people (…);
Firstly, participant research allows researchers to observe behaviors and situations that are not usually open to scientific observation. Furthermore, participant research allows the observer to have the same experiences as the people under study, which may provide important insights and understandings of individuals or groups. [2]
Typically, this entails a number of stages, including selecting a sample, gathering data from this sample, and evaluating this data. From assumptions made by researchers when undertaking a project, to the scales used, the research design, and data analysis, proper methodology in experimental psychology is made up of several critical stages.
In research of human subjects, a survey is a list of questions aimed for extracting specific data from a particular group of people. Surveys may be conducted by phone, mail, via the internet, and also in person in public spaces. Surveys are used to gather or gain knowledge in fields such as social research and demography.
In IPA, researchers gather qualitative data from research participants using techniques such as interview, diaries, or focus group.Typically, these are approached from a position of flexible and open-ended inquiry, and the interviewer adopts a stance that is curious and facilitative (rather than, say, challenging and interrogative).