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Movie theater giant Cinemark is testing the use of data and analytics to develop new ways of handling ticket prices. “We do believe that there’s an opportunity on the pricing side.
The average ticket price (ATP) is the average cost to purchase a film ticket at the box office in any given year. According to the UNESCO Institute for Statistics, the ATP is "calculated as the total revenues generated from tickets sales divided by the number of feature film tickets sold during the year of reference." [42]
As of 2016, ticket resale was Ticketmaster's fastest growing business. [48] In 2022, Ticketmaster was experimenting with a demand-based, dynamic pricing which would vary the ticket price based upon demand. The new system is touted to give artists a higher share of the revenues that would otherwise be coming through resale ticket sales. [49]
Manifold, formerly known as Manifold Markets, is an online prediction market platform. [1] [2] Users engage in competitive forecasting using play money called 'mana', as well as 'Sweepcash,' which can be withdrawn for real money, or donated to charity. [3] Topics on Manifold have included the 2024 United States presidential election and the ...
Dynamic pricing is when ticket prices are increased on primary selling sites – such as Ticketmaster – based on demand. In the case of the recent Oasis ticket sales, customers queued for hours ...
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