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For bread, flours with 12-14% protein create the strong structure needed for a chewy, well-risen loaf. ... Overall, White Lily flour delivered excellent results, particularly in creating extremely ...
It is a weak flour, containing 9% protein, which brings it closer to a pastry flour, producing lighter and fluffier biscuits. [ 2 ] [ 3 ] White Lily only uses the endosperm of flour grains, which is then bleached in chlorine, which both whitens the flour and weakens the proteins. [ 4 ]
In July 2020 King Arthur Flour changed its name to the King Arthur Baking Company Inc. to better reflect its products and services other than flour, [15] and the logo was changed from a medieval knight riding a charger to a wheat-themed crown. [16] As of 2020 the company had 365 employees. [2] [1]
Lilium candidum, the Madonna lily [2] [3] or white lily, [4] is a plant in the true lily family. It is native to the Balkans and Middle East, and naturalized in other parts of Europe, including France, Italy, and Ukraine, and in North Africa, the Canary Islands , Mexico, and other regions.
The King Arthur Baking Company is an American supplier of flour, [40] baking mixes, [25] baked goods and cookbooks. The company was founded in 1790 in Boston, Massachusetts by Henry Wood. In 1996 the company's name was changed to The King Arthur Flour Co. to reflect its principal brand, and also converted to an employee-owned business structure ...
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Further, Federal's "home flour" market was fragmented between about 50 private-label and non-premium brands, and was also in a steep sales decline from 1965 to 1974. Federal/Dixie-Portland then renovated the plant in 1975. [1] [3] White Lily was the fourth most popular brand of flour in the US in 1988. [3]
By contrast, King Arthur flour company, a small (compared to GM and Pillsbury, behemoths in the retail consumer flour world) regional flour producer, has a very small tolerance - only 0.02%, compared to 10% for the GM ranges listed above - and their AP flour is 11.7% protein while their bread flour is 12.7%. Thus, King Arthur AP flour behaves ...