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A Starbucks Red Cup in 2012. The Starbucks Red Cup, also called the Starbucks holiday cup, is a modern Christmas and holiday season tradition [1] [2] and promotional campaign operated by coffee chain Starbucks; each winter, some hot drinks served at Starbucks cafés will be served in cups with a red background and various festive designs instead of the regular white cups.
Starbucks' footprint in the United States, showing saturation of metropolitan areas. Some of the methods Starbucks has used to expand and maintain their dominant market position, including buying out competitors' leases, intentionally operating at a loss, and clustering several locations in a small geographical area (i.e., saturating the market), have been labeled anti-competitive by critics. [14]
Starbucks employees went on strike on the company’s annual Red Cup Day, a holiday promotion in which customers receive a free reusable red cup if they buy a holiday-themed drink.
So, while we wait on the 2023 Starbucks red cup (it usually hits stores the first week of November!), the time has come to find out which Starbucks red cup sparked joy the year you were born.
In April 2013, Starbucks introduced reusable cups where customers would be able to bring their cup into any location and receive a small discount on their drink. [336] When the COVID-19 pandemic first began in 2019, the company halted the use of personal cups due to concerns with the transferring of germs. [ 337 ]
Now Starbucks is tangled in another holiday controversy: cookies that look like poached polar bears.
Take a cozy walk down memory lane to see what the Starbucks red cup looked like over the years.
Customers can then return to a Starbucks location with their reusable cup for a future purchase and receive a $.10 discount as well as 25 bonus Stars for Starbucks Rewards members, if they order ...