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TraveLodge also emphasized that its motels were centrally located in or near downtown areas in order to be convenient to local restaurants, churches, theatres, shopping areas and tourist attractions. Today, however, there are many different hotel "tiers" that Travelodge offers, from budget-priced properties to full-service high-rise hotels.
The first Travelodge locations opened in 1973 in former Excelsior Motor Lodge branches, a brand of motels owned by Forte which were located near busy roads. [ citation needed ] In 1976, Trusthouse Forte would open Little Chef Lodges; these were attached to Little Chef restaurants and the first chain of budget hotels in the UK. [ 6 ]
Family patriarch Simon Lazarus (1808–1877) opened a one-room men's clothing store in downtown Columbus in 1851. By 1870, with improvements to the industry in the mass manufacture of men's uniforms for the Civil War, the family business expanded to include ready-made men's civilian clothing, and eventually, a complete line of merchandise. [2]
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Travelodge used navy blue branding. The office building which was the former Forte Group corporate headquarters at 166 High Holborn, London, has, many years after the Forte Group was taken over and broken up, been turned into a Travelodge (the chain having expanded to comprise a much larger number of urban hotels).
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