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In media studies, mass communication, media psychology, communication theory, and sociology, media influence and the media effect are topics relating to mass media and media culture's effects on individuals' or audiences' thoughts, attitudes, and behaviors. Through written, televised, or spoken channels, mass media reach large audiences.
This makes the process more complicated since each participant acts both as sender and receiver. For many forms of communication, feedback is of vital importance, for example, to assess the effect of the communication on the audience. [17] [12] However, it does not carry the same weight in the case of mass communication. Some theorists argue ...
An increase in government spending is an example of one effect with several causes (reduced unemployment, decreased currency value, and increased deficit). In causal chains one cause triggers an effect, which triggers another effect: Example of a causal chain An example is poor sleep leading to fatigue, which leads to poor coordination.
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For example, people interacting through e-mails and chats are affected by the other's emotions, without being able to perceive the non-verbal cues. One view, proposed by Hatfield and colleagues, describes emotional contagion as a primitive, automatic, and unconscious behavior that takes place through a series of steps.
Cascading failure is a common effect seen in high voltage systems, where a single point of failure (SPF) on a fully loaded or slightly overloaded system results in a sudden spike across all nodes of the system. This surge current can induce the already overloaded nodes into failure, setting off more overloads and thereby taking down the entire ...
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A controller area network (CAN) is a vehicle bus standard designed to enable efficient communication primarily between electronic control units (ECUs). Originally developed to reduce the complexity and cost of electrical wiring in automobiles through multiplexing, the CAN bus protocol has since been adopted in various other contexts.