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All of the fabrics used in Robert Graham shirts are designed in-house and, according to Stock, the embroidery is done such that no two shirts are identical. [3] After discovering "collectors" among customers, the company began its Collector's Club promotion, rewarding those with more than 100 shirts by naming a shirt after them. [10]
Volcom was founded in 1991 by Richard "Wooly" Woolcott and Tucker "T-Dawg" Hall, who based the ethos of the company on their own experiences with boardsports. [5] In March 1991, the two friends went on a snowboarding trip to Tahoe, U.S., and afterward, they decided to start a clothing company.
In July 2016, Kith opened a co-branded six month pop-up shop in collaboration with Nike also containing a custom Kith Treats, adjacent to the brand's Manhattan location. [6] The design included white cast air Jordan 4s in reference to it being the company's fourth location.
The streetwear-inspired, KFC-branded collection includes sweatshirts, T-shirts, a festive sweater, a hoodie, a beanie, socks, a tumbler, coffee mug, and even wrapping paper.
They produced a unique series of only 500 Beefy T-shirts; the first shirt was auctioned for $32,500, the highest price paid for a shirt was $42,000. [13] In the 2000s, an ad campaign began for their Hanes "Go Tagless" T-shirt, featuring various celebrities including Jordan, Phillip Brooke, Big Ben Kennedy, Jackie Chan, and Brian Regan. [14]
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