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The idea of a communal mindset shows the importance in building the community, not solely the organization. Risk , or the intention to communicate with publics on their own terms. The amount of information shared or the type of information shared with another organization or publics leads to vulnerability and unexpected consequences.
Media relations – a public relations function that involves building and maintaining close relationships with the news media so that they can sell and promote a business. Social media/community marketing – public relations professionals leverage social media marketing to distribute messages about their clients to desired target markets
Public speaking, also called oratory, is the practice of delivering speeches to a live audience. [3] Throughout history, public speaking has held significant cultural, religious, and political importance, emphasizing the necessity of effective rhetorical skills. It allows individuals to connect with a group of people to discuss any topic.
By building relationships with potential clients and partners at networking events, one can significantly increase awareness of their brand or business. A strong network can act as a referral source, bringing in new business opportunities through trusted recommendations. [5] These connections can become a source of valuable knowledge and expertise.
In October 2019, the International Public Relations Association (IPRA) announced its new definition of public relations as: "a decision-making management practice tasked with building relationships and interests between organizations and their public's based on the delivery of information through trusted and ethical communication methods".
For most public relations activities, communal relationships are much more important than exchange relationships. Favor and face–favor (or reneging) connotes a set of social norms by which one must abide to get along well with other people, particularly in Chinese society.
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Builds relationship – If the management can communicate well with their people, it can result to a reduced-tension between them. Good communication can help builds relationship and gain trust. Creates commitment – Communication is a two-way process, we send and we receive message.