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2. Chief marketing officer - Wikipedia

   en.wikipedia.org/wiki/Chief_marketing_officer

   The CMO typically reports to the chief executive officer and may be reported to by senior vice presidents, vice presidents, directors, and other senior marketing managers. Historically, some jurisdictions have conferred legal responsibility upon marketing chiefs, but the use of modern-day titles typically does not correspond to a legally ...

3. Chief channel officer - Wikipedia

   en.wikipedia.org/wiki/Chief_channel_officer

   Chief channel officer (CCO) is a corporate title for the person responsible for all indirect revenue with a partner within an organization. The Channel Chief typically reports to the chief executive officer (CEO) as a corporate officer or to the chief operating officer (COO). The CCO is usually an executive or senior vice president position.

4. Marketing communications - Wikipedia

   en.wikipedia.org/wiki/Marketing_communications

   Marketing communications (MC, marcom(s), marcomm(s) or just simply communications) refers to the use of different marketing channels and tools in combination. [1] Marketing communication channels focus on how businesses communicate a message to their desired market, or the market in general.

5. Essential Skills to Be an Effective Manager - AOL

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6. Marketing channel - Wikipedia

   en.wikipedia.org/wiki/Marketing_channel

   This channel is a less traditional form that allows the manufacturer or wholesaler to reach the end-user by using more than one distribution channel. The producer can simultaneously reach the consumer through a direct market, such as a website, or sell to another company or retailer that will reach the consumer through another channel, i.e., a ...

7. Trade marketing - Wikipedia

   en.wikipedia.org/wiki/Trade_marketing

   Shopper marketing may be included in trade marketing, therefore the shopper is another target for trade marketing managers, while it can also be considered as a separate discipline. Some of the activities to increase demand at the shopper level include setting the right planogram, price announcements such as inserts, and use of point-of ...

8. Channel partner - Wikipedia

   en.wikipedia.org/wiki/Channel_partner

   The Outsourcing Channel Program is designed for partners who assume management of customer assets for multiple years across multiple technologies, either at the customer site or at another location like a remote data center.

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