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Girls' video games are a genre of video games developed for young girls, mainly in the 1990s. [ 1 ] [ 2 ] The attempts in this period by several developers to specifically target girls, which they considered underserved by a video games industry mainly attempting to cater to boys' tastes, are also referred to as the "girls' games movement."
Players were given notice in advance, and VIP Memberships were refunded. The official reason Mattel gave for the closure of the site was "BarbieGirls.com is closing as the Barbie brand is exploring new opportunities where girls can experience the best of Barbie. We are committed to providing girls with the best play experience both on and offline."
Facebook groups created to express displeasure regarding overexposure of Zynga's games attracted millions of members. [125] As a result of this, Facebook modified their application developers policy to prevent applications from sending messages to news feeds of friends or submitting updates to the notifications bar.
Kevin Kelly of Joystiq has suggested that a high degree of circular reasoning is evident when male developers use focus groups and research numbers to determine what kinds of games girls play. After making a bad game that targets those areas suggested by the marketing research, the game's lack of popularity among both genders is often ...
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It managed to become one of the three most popular games of Playdom. [8] It closed on 28 August 2013. [9] Years later, Facebook admitted having tricked children and adults to spend money on several free-to-play games, including Wild Ones. [10]