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Umbra Concept Store in downtown Toronto. The Umbra Store is located north of Queen Street West at 165 John Street [4] within the downtown core of Toronto, Ontario, Canada.. The building was constructed for the Umbra design company in 2007 to a design by Kohn Shnier Architects.
However, a concept store goes beyond merely selling products, and instead offers an immersive customer experience built around the way that a brand fits with the customer's lifestyle. [10] Examples include the Apple Stores and Kit Kat 's concept store in Japan.
One of the first concept stores was [citation needed] 10 Corso Como in Milan, Italy, founded in 1990, followed by Colette [7] in Paris and Quartier 206 in Berlin. [8] Several well-known American chains such as Tiffany & Co. , Urban Outfitters , [ 9 ] [ 10 ] Dash , and The Gap , [ 11 ]
The shop exterior in 2012. Colette was a French high fashion, streetwear, and accessory retailer. [1] The three floor 8,000 square feet (740 m 2) concept store [2] was located in Paris and contained an exhibition space, bookshop, and a "water bar" serving more than 100 brands of bottled water.
A store-within-a-store, also referred to as store-in-store (North America) or shop-in-shop (U.K. et al.), refers to a space within a larger retail store, designated for use by a specific brand to feature its products, clearly branded with signs and other branding elements like color, materials, layout, etc. Such a space may be a section of the ...
Apple's concept stores include video walls, Wi-Fi and desks to provide an immersive customer experience. A general store in Scarsdale, Victoria, Australia operates as a post-office, newsagent, petrol station, video hire, grocer and take-away food retailer. This type of store is referred to locally as a milk bar.
Padini products are sold in retail flagship stores and concept stores. The Padini Concept Store is a concept which houses all Padini Holdings brands under one roof or “one-stop-shopping”. The first of such outlets was opened in Johor Bahru City Square , Johor Bahru , Malaysia in 1999.