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Lithia Motors began in 1946 when Walt DeBoer opened a single car dealership in Ashland, Oregon.In the first year, the five-person company sold 14 cars. [16] In 1968, Walt's son, Sidney DeBoer, took over the business and incorporated Lithia Motors Inc. Sidney reorganized the business and in 1970 purchased a Dodge dealership in Medford.
Jeep became a stand-alone division when the Eagle brand was retired shortly after Chrysler's merger with Daimler-Benz in 1998, and efforts were made to merge the Chrysler and Jeep brands as one sales unit. [13] Dealers with only the Chrysler franchise did not have a sport utility vehicle (SUV) to sell. Incorporating the Jeep line allowed them ...
List of Chrysler factories contains all the vehicles manufactured by Chrysler LLC (currently "Stellantis North America") and the brands of the group before it merged with Fiat S.p.A. to form FCA. This list only includes vehicles under the Chrysler, Jeep, Dodge, and Ram brands.
The Chrysler company was founded by Walter Chrysler on June 6, 1925, [12] [13] when the Maxwell Motor Company (est. 1904) was re-organized into the Chrysler Corporation. [14] [15] The company was headquartered in the Detroit enclave of Highland Park, [16] [17] [18] where it remained until completing the move to its present Auburn Hills location in 1996.
Platform Years Vehicle Type Chrysler Dodge Plymouth Eagle Jeep L: 1978–1990: subcompact car-Omni 024 Charger Rampage: Horizon TC3 Turismo Scamp-- K: 1981–1989
Since the 2014 sale of Chrysler and Jeep to FIAT jeeplike and other similar vehicles are now produced by BAIC subsidiary Beijing Automobile Works Co., Ltd. (BAW). Fiat-Chrysler plans to re-open Jeep production in China through a joint venture with Guangzhou Automobile Industry Group (GAIG). [86] Colombia – Willys Colombia – at least until ...
The Ram, Jeep, Dodge, SRT and Chrysler divisions were separated to focus on their own identity and brands. Ram Trucks at Paris Motor Show 2018. Ram Trucks was established as a division of Chrysler in 2010, as a spin-off from Dodge, and using the name of the Dodge Ram line of pickups that is now sold under the Ram banner. [6]
Chrysler was founded by Walter Chrysler on June 6, 1925, [1] when the Maxwell Motor Company (est. 1904) was re-organized into the Chrysler Corporation. [2]Walter Chrysler had originally arrived at the ailing Maxwell-Chalmers company in the early 1920s, having been hired to take over and overhaul the company's troubled operations just after a similar rescue job at the Willys car company.